Pavel Guzhikov
London, United Kingdom pavel@guzh.uk

I build and run companies.

Zero to one, four times. Two exits. One unicorn. Still an unfulfilled desire to build things that matter.

Zero-to-one, then scale. Day-one startups to heritage brands. Margin, growth and retention are the only scoreboard I care about. Public value is now on the same line.

I can hold the product argument, the go-to-market argument and the technical one at the same time, which is what building in a market with no incumbents forces on you. I go to the warehouse and the call centre before I look at the dashboard, because the dashboard is downstream of things nobody wrote down.

Twenty years of building, and still in the trenches: a mobile messenger in 2005, national payment infrastructure in 2022, and whatever is hard next.

Pavel Guzhikov
20 yrs
building, most of it hands-on inside the thing being built
4
companies founded from zero, two of them acquired
1
unicorn, built where the infrastructure did not exist yet
Several
acquisitions integrated while the group was still being built
01 Uzum

The unicorn

Founding team at Uzbekistan’s first unicorn: fintech, lending, marketplace, payments, cards, and the data culture underneath them. Millions of users and 1000+ employees in two years, built from nothing in a market with no digital infrastructure and a regulator in every room.

02 Before that

Four from zero

Founded and sold Worki, Russia’s fastest-growing jobs marketplace (acquired by Mail.Ru Group, 2019). Co-founded Dengi Vpered, earned-wage access backed by Target Global (sold). Fintech products with 100+ banks. A multi-channel mobile messenger in 2005, three years before the category had a name.

03 Now

Hard and consequential

London-based. Most interested in problems where the technology is genuinely hard, the deployment is political and the blast radius is national: sovereign infrastructure, public systems, defence and dual-use, AI in the public interest.

Things you can open

  • Uzum

    Marketplace, fintech and payments, built from zero in a market that had none.

  • Agent Hands

    Any AI can hire a person nearby for a real-world task, paid in USDC once the proof is accepted. Read the pitch.

  • Ruminator.xyz

    Understand Russia through its local press: dozens of regional outlets read every day, every claim checked word for word. Invite-only.

  • LedgerGov.UK

    An open P&L of the UK state: where public money comes from, where it goes, and what every promise would cost.

  • BoroughBook.UK

    Where your council tax goes in Hammersmith & Fulham: the budget, every pledge, every payment over £500.

  • tCalendar

    A calendar that lives inside Telegram: two-way Google sync, and plain messages become events.

  • Always Weather

    A calm weather app for iPhone, Mac, Android and Windows. Drag your thumb through the hours. No ads, no account.

  • Always Today

    A calm to-do list for Mac and the Linux terminal, out now. The Android and Googlebook app is in review at Google Play and out in a few days; iPhone, iPad and Windows are coming soon. Works offline, syncs when you want it.

  • Goat Rodeo

    A party game for one phone and up to four friends: build the trap course together, then race through it. On the App Store and Google Play; five levels free, no ads.

Writing

  • Head and hands

    In a month I have built fourteen small public things, mostly in the evenings: five ledgers that remember what politicians promise, a daily reading of Russia's local press and some more

  • Computer says no

    David Lloyd members built a free tool that shows which classes and padel sessions still have a space. This week David Lloyd blocked it instead of making its own app as good.

  • The devil in the detail

    Yesterday's Budget, read from its own documents rather than the speech. Five decisions in them will matter for years, and most of the rest keeps things as they were. Every number links to the page.

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